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After frames, Flash is the biggest
enemy of SEO and usability. Search engines are not able to
read Flash files. Therefore any text displayed on the Flash
page will not be read by the search engines and . As
importantly, Flash is an enormous barrier between your web
site and its users. Truly useful web sites have indexable
content, preferably in the HTML format. Good, clean, minimalist
HTML code is the true friend of SEO. if you are serious
about SEO and getting real traffic from the search engines
Every page on your web site should
have at least a couple of contextual links that point to other
pages on your web site. These links should follow naturally
from the content of your page. For example, if your page mentions
PORTFOLIO,
you can use those words to link to a page that is relevant
to them. That's a contextual link.
This will ensure that will be shared among your pages, and is an
additional way of telling Google what your pages are about.
Every page of the content on your
web site should also have at least one contextual link that
points to a high-quality external web site. It has been shown
experimentally that Google gives a higher ranking to pages
that link to a high-quality external web sites. In other words,
other things being equal, a page with
in the search engine results pages than a page with no outbound
links.
Deciding who to link to is relatively simple.
Choose a word or group of words in your text and do a search
on Google.
Look at the top 3 or 4 web sites and choose one that does
not compete with you. Go back to your page and make those
keywords the anchor text for an outbound link that points
to that high-ranking external web site. Google will love you
for linking to a web site that it deems to be of a high quality,
especially if the link's anchor text has words for which that
web site ranks very high on Google. Doing this on every page
in your web site will have the following major advantages:
a) As mentioned above, Google will give you
a higher placing in its results pages;
b) It shows your users that you are in good
faith and not a sleazy spammer. Remember that the traffic
you get from the higher Google ranking will massively outweigh
the traffic you will lose through the outbound links, and
in any case people will only leave your web site if they have
not found what they are looking for, in which case they would
have left anyway. Outbound links will have the net effect
of increasing your web site traffic.
By
I do not mean those special files that tell search engines
about the structure and your web site, although that kind
of sitemap is a good idea too. In this instance I am referring
to an HTML page that contains links to every single page on
your web site, just like a directory. There are two reasons
that make such a page essential:
a) For the purposes of SEO, .
Search engines do not like pages that need a lot of clicks
to be found. Furthermore, it makes every page on your web
site receive some of the Google PageRank of your homepage
(the homepage will inevitably have a higher PageRank than
any other page on the web site);
b) It is extremely useful for users to be able
to access any page on your web site from a single page of
links. In this way they can access a page very quickly, even
if it is the last page of multi-page article.
To make your web site even more
search engine-friendly, consider putting the menu on the right,
as with this web site. This will ensure that the first thing
Google sees after the <head> section is your content.
This is because
Putting the menu on the right-hand side ensures that search
engines will come to it after your main content. This is related
to having a high signal-to-noise ratio.
This is vital because, like the
h1 tag, it tells search engines
The title tag should have the same contents as the h1 tag.
The title tag for this page is:
<title>30 Golden SEO tips</title>
There are three META tags of interest
in SEO: ROBOTS, content and KEYWORDS. The first two are vital;
the third no longer plays a big role.
The robots tag should be as follows:
<meta name="robots" content="index,
follow"/>
The contents tag should be identical or similar
to the title tag - it has been found that Google loves this.
In the dark ages of the pre-Google anarchy
the keywords meta-tag was taken very seriously by the primordial
search engines. Accordingly, the SERPs were dominated by spam
web sites that stuffed their meta-tags with keywords. Nowadays
the keyword tag is almost irrelevant. By all means include
it, but make absolutely sure that no keyword appears in the
tag more than once. Do not put more than 20 words in the meta-tag.
The is putting high-quality
content on a page, and making sure that search engines can
fully read and understand the content. This means that the
heart of SEO is quality text. Any text that is displayed as
a JPEG file or other graphics cannot be read by the search
engines. Look at the source code of a web page: that's what
search engine can see. If you can't read it in the source
code, search engines will not be able to read it either, and
you will therefore get no search-engine credit for it.
Therefore, This does not mean that
you should not use pictures; when used appropriately, pictures
enhance your users' experience and make your content more
useful.
You can tell search engines what a picture
is about by using the ALT tag. Make sure that the description
in the ALT tag faithfully describes the content of the picture;
stuffing the ALT tag with keywords that are not relevant to
the picture is considered spam.
Every single page on your web site
should have this tag. It tells search engine spiders to index
the page, and it also tells them to follow all links to their
respective target pages. This is useful in making sure that
all the pages on your web site are indexed.
are programs
that search engines use to analyse pages on the Internet;
they go from page to page, following links and reading every
page, making decisions on their quality and keeping a copy
in order to show them on the search results pages for relevant
queries. SEO is essentially about convincing these automated
programs that a given page deserves to rank highly for a specific
search query.
Once your homepage has a few quality
inbound links, Google will regularly spider your homepage.
Therefore, a good way to make sure that Google spiders and
indexes a new page as soon as possible is to link to it from
the homepage. Search engines will follow the link and index
the target page within a few days.
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